Demonstrate foundational knowledge of the sport industry, including key stakeholders, organizational structures, and contemporary issues in sport and society.

Apply quantitative reasoning and basic financial literacy to support data-informed decisions in sport organizations, events, and programs.

Plan and manage sports events and venue operations with attention to safety, risk, service quality, and resource constraints.

Communicate effectively and ethically in professional sport contexts using appropriate digital tools, intercultural competence, and evidence-based argumentation.

Apply sport marketing, sponsorship, and fan engagement principles, including digital promotion strategy, to meet organizational goals.

Evaluate sport governance, policy, and legal/risk considerations and propose compliant, integrity-centered solutions.

Demonstrate leadership, teamwork, and professional judgment evidenced through assessed WBL Studio artifacts and structured supervisor feedback.

Synthesize program learning through an integrated capstone or applied project demonstrating readiness for professional practice or advanced study.