Hospitality and Tourism Management
Learn to design exceptional guest experiences while mastering the operations that power the global hospitality and tourism industry.
The Bachelor of Science (BSc) in Hospitality and Tourism Management prepares you for careers in hotels, resorts, events, and tourism. You’ll learn both through classes and real work experience, so you can build practical skills while you study.
You’ll complete projects based on real work, helping you connect what you learn with real-life situations. By the end, you’ll have hands-on experience and a strong portfolio to start your career.
Demonstrate foundational knowledge of tourism and hospitality systems, including service operations, experience design, and the business environment.
Apply quantitative and qualitative methods to analyze hospitality/tourism problems and support data-informed decisions (revenue, cost, demand).
Design and manage service processes that improve guest experience, quality, safety, and sustainability outcomes.
Communicate effectively in professional contexts using appropriate technologies, intercultural competence, and ethical standards.
Demonstrate leadership, teamwork, and professional judgment in workplace settings, evidenced through assessed WBL artifacts and supervisor feedback.
Evaluate tourism development and destination management using sustainability principles, policy frameworks, and stakeholder perspectives.
Integrate marketing and digital distribution tools to position offerings in domestic and international markets.
Synthesize program learning through an integrated capstone portfolio that demonstrates readiness for professional practice or advanced study.
Hotel Operations Supervisor / Assistant Front Office Manager
Guest Experience / Quality Assurance Coordinator
Revenue Management or Distribution Analyst (entry-level)
Events & Meetings (MICE) Coordinator
Destination Marketing / Tourism Services Coordinator
10 Semesters
Semester 1 (13 Credits)
Semester 2 (13 Credits)
Semester 3 (11 Credits)
Semester 4 (14 Credits)
Semester 5 (16 Credits)
Semester 6 (13 Credits)
Semester 7 (10 Credits)
Semester 8 (12 Credits)
Semester 9 (10 Credits)
Semester 10 (8 Credits)
AUI Global welcomes applications from motivated Moroccan students ready to earn the University bachelor's degree through a work-integrated, hands-on learning experience. Admission is competitive and open to students based in our active regions
Applicants must hold a Moroccan baccalaureate or equivalent qualification and be based in one of the two active regions: the Oriental Region, or Dakhla-Oued Eddahab.
Admission is based on academic record and fit with the Work-Based Learning model and available sectors. Additional regions will be added in the future.
Work-Based Learning (WBL) Studio
WBL Studio is a credit-bearing, progressive learning experience embedded across the AUI Global undergraduate degree programs. WBL Studio carries 10 academic credits toward the degree and unfolds across the program with increasing complexity, deeper integration with the major, and greater student independence as students advance. Workplace activity provides the context for learning, and AUI awards academic credit only for assessed academic work.
Capstone
Each AUI Global undergraduate degree includes a culminating academic assessment, the Capstone Project, which evaluates students' achievement of the program's learning outcomes. The Capstone Project serves as the final integrative component of the curriculum and provides a comprehensive demonstration of student learning. Students synthesize knowledge and skills from online coursework and Work-Based Learning (WBL) Studio experiences.
Key dates and deadlines for the academic year
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