Privacy policy

Last updated: May 13, 2026

AUI Global is committed to protecting the privacy of visitors to its public website.

This Website Privacy Policy explains how AUI Global collects, uses, stores, and protects personal data when you visit auiglobal.ma, including when you are redirected from aui.ma/aui-global, submit an admissions inquiry, or request a call back.

This policy applies only to the public website and website inquiry forms. It does not apply to the AUI Global application portal, application form, uploaded documents, application fee, admissions review, admissions decision, enrollment, or student systems. Those activities are covered by a separate Applicant Privacy Notice and, where applicable, the Application Portal Terms and Conditions.

1. Who is responsible for your data

The data controller for the personal data collected through this website is:

AUI Global
Al Akhawayn University in Ifrane
P.O. Box 104, Avenue Hassan II, Ifrane 53000, Morocco
Email: platform@auiglobal.ma

For questions about this Website Privacy Policy or to exercise your rights, you may contact us at info@auiglobal.ma.

2. Personal data we collect

When you use the AUI Global website, we may collect the following categories of data.

Information you provide directly

When you complete the “I’m interested” form or the “Request a call back” form, we may collect:

• Your name

• Your email address

• Your phone number

• Your country, where requested

• Your program interest, where requested

• Your preferred contact method, where requested

• Any message or information you choose to provide

Information collected automatically

When you visit the website, we may collect technical and usage information, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Time spent on pages

• Referring website

• General interaction data

• Cookie consent preferences

We use Google Analytics and Microsoft Clarity to understand how visitors use the website and to improve the website experience. Microsoft Clarity may provide heatmaps and session recordings, depending on your cookie consent choices.

3. How we use your data

We use personal data collected through the website for the following purposes:

• To respond to your inquiry

• To provide information about AUI Global programs

• To contact you about admissions-related questions

• To arrange a call back if you request one

• To manage prospective student inquiries in our CRM

• To improve the content, structure, usability, and performance of the website

• To maintain the security and proper functioning of the website

• To keep records of cookie consent choices

If we contact you by email, phone, or WhatsApp, this communication is strictly for AUI Global information and admissions-related purposes.

We do not use website inquiry data for unrelated marketing. We do not sell your personal data.

4. Website forms and CRM storage

Information submitted through the “I’m interested” and “Request a call back” forms is stored in AUI Global’s admissions CRM, currently operated through Airtable.

Access to this information is limited to authorized AUI Global team members and authorized service providers who support the operation of the website, CRM, or admissions inquiry process.

If the inquiry is not used for admissions follow-up or further communication, the data is deleted after 90 days.

5. Cookies and analytics

The AUI Global website uses cookies and similar technologies.

Cookies are small files placed on your device to support website functionality, remember preferences, measure website performance, and understand how visitors interact with the website.

We use CookieYes to manage cookie consent. Through the cookie banner, you can accept or reject analytics cookies. You can use the website even if you reject analytics cookies.

The website may use the following types of cookies:

Strictly necessary cookies

These cookies are required for the website to function properly and to remember your cookie preferences.

Analytics cookies

These cookies help us understand how visitors use the website. We use:

• Google Analytics, to measure website traffic and usage patterns

• Microsoft Clarity, to understand user interactions through tools such as heatmaps and session recordings

Analytics cookies are optional and are used only according to your consent choices.

You may change your cookie preferences at any time through the cookie banner or cookie settings link available on the website.

6. Microsoft Clarity session recordings and heatmaps

Microsoft Clarity helps AUI Global understand how visitors interact with the website.

Depending on your consent choices, Clarity may collect interaction data such as clicks, scrolling, navigation patterns, heatmaps, and session recordings.

We use this information to improve the website experience, identify usability issues, and make the website easier to navigate.

We do not use Clarity to collect application portal data, uploaded documents, payment information, or admissions decisions through the public website.

7. Who we share data with

We do not sell your personal data.

We may share personal data only where necessary with authorized service providers that help us operate the website, CRM, analytics tools, hosting, consent management, and admissions inquiry process.

These providers may include tools used for:

• Website hosting and management

• CRM storage

• Analytics

• Cookie consent management

• Email, phone, or admissions communication

• Technical support and maintenance

These providers are only allowed to process personal data for the purposes described in this policy and under AUI Global’s instructions, where applicable.

We may also disclose personal data if required by law, regulation, court order, or competent authority.

8. International data processing

Some of the technology providers used to operate the AUI Global website and CRM may process or store data outside Morocco.

Where required, AUI Global will take appropriate steps to manage international data processing in accordance with Moroccan Law 09-08 and applicable CNDP requirements.

9. How long we keep your data

Website inquiry data submitted through the “I’m interested” or “Request a call back” forms is deleted after 90 days if it is not used for admissions follow-up or further communication.

If your inquiry leads to an application or an admissions process, your data may then be handled under the separate Applicant Privacy Notice.

Analytics and cookie data are retained according to the settings of the relevant analytics and consent management tools.

10. How we protect your data

AUI Global applies reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• Access restrictions

• Authorized user permissions

• Secure technology providers

• CRM access controls

• Consent management

• Internal handling procedures

However, no method of transmission over the internet is completely secure. We encourage visitors not to submit unnecessary sensitive information through public website forms.

11. Your rights

In accordance with Moroccan Law 09-08, you may have the right to:

• Access your personal data

• Request correction of inaccurate or incomplete data

• Object to the processing of your personal data, where applicable

• Request deletion of data where it is no longer necessary or where applicable law allows it

To exercise your rights, contact us at: info@auiglobal.ma

We may need to verify your identity before responding to your request.

12. CNDP formalities

Where required under Moroccan Law 09-08, AUI Global will complete the relevant CNDP formalities for the processing activities described in this policy.

If a CNDP declaration or authorization reference applies to this website processing, it will be added to this policy once available.

13. Links to other websites

The AUI Global website may include links to other websites or platforms.

This Website Privacy Policy applies only to the AUI Global public website. We are not responsible for the privacy practices of third-party websites or services. Visitors should review the privacy policies of any external website they visit.

14. Changes to this policy

AUI Global may update this Website Privacy Policy from time to time to reflect changes in the website, tools, legal requirements, or operational practices.

The date at the top of this policy indicates when it was last updated.

15. Contact

For questions about this Website Privacy Policy or the use of your personal data, contact: info@auiglobal.ma